The Sell Side (Playbook)

📌 READ THIS FIRST

The Playbook is priced at $100.

I have no idea if you think it's expensive or cheap.

However, the first thing you should know is that the price is $100.

The second thing you should know is that it's likely one of the best investments you'll make for your business.

The third thing is that I don't need your money.

You may perceive this as arrogant, but it's not. Quite the opposite. It's for you to calmly decide if you're interested or not.

You're investing your money and time in someone who has built a business that makes 6-figures on sales annually. And I’ve built it by selling boring financial products and services over the past decade.

So you may be wondering why I created this Playbook. There are 2 simple reasons and none of them is money.

1️⃣ Most people cannot afford having me explain things to them personally (this full Playbook costs way less than ONE hour of my time)

2️⃣ I've reached my limit of how many 1:1 clients I can work with. This format allows me to serve more people, those interested in selling more.

So, I’m not using this Playbook to get you to hire me for more advanced stuff.

IT'S NOT PART OF A LARGER SALES FUNNEL.

It’s not some AI or general garbage. It’s what I’ve been doing in my business over the past decade -- to make $500k in sales every year.

You won’t get this information anywhere else.

Go through it once, or over and over. Someday you’ll be able to gift this Playbook to a loved one, and it will help them just as it helped you along your business journey.

That’s it. No hidden agendas or up-sells.

It’s absolutely worth it.

📌 SOMETHING YOU SHOULD KNOW ABOUT SALES

Sales formulas are useless.

Only the lazy and the beginners use them as a resource.

All those rigid formulas you see out there, PAS, AIDA, and the rest. You want to sell a lot, earn a lot, and be very successful, and you cling to something pre-cooked.

No, damn it, life is not that sad. It is more intense and more fun.

You can't win the"Chef Of The Year Award" if you just add some cheese topping to a pre-cooked lasagna.

You have to go inside, dive deeper.

Try HARDER.

All those quick-fix formulas for making money... it doesn't work like that.

It doesn't mean you can't make money very quickly, of course you can, but you're going to have to think for yourself.

You don't have to invent anything, but you need to have some personality.

It's not about rigid formulas.

I'm not saying it's not good to know some, to know what that's about, but that's not where the strength is, the fire that will make thousands of people say, "I WANT THAT".

If it were that easy, any fool who knows the PAS formula would get rich tomorrow.

NO.

You have to think like a business owner, you have to feel like a business owner, you have to be a business owner.

You have to make people FEEL things. No matter what you sell or what niche you’re in, if you CAN make people FEEL, you will BE successful.

The first thing you need to understand is that -- living and selling are the same thing.

We've been selling since we were born.

When you're little, you fight for your parents' attention. At school, you want your friends to pay attention to you. As a teenager, to flirt with that person you like so much (but who likes someone else). Then, to find a job, to sell your ideas, to negotiate with a provider.

You're selling all your life.

Several times a day, constantly.

And that’s why getting better at selling is a great investment for your business and your life. It's a task only you can do, no one else can do it for you.

📌 HERE'S A SMALL PEEK OF WHAT'S INSIDE:

✅ A simple strategy to use social media to benefit your business instead of becoming its victim.

✅ The sentence my business partner uses in every meeting to make the prospects feel relaxed (use it to convert more)

✅ Why marketing gurus are the last ones you should listen to when selling.

✅ A real case study for you to understand when to increase the price of your service and still have customers choose you over your competition.

✅ The only question you should ask yourself when offering a discount so that your product or service doesn't lose credibility.

✅ A safe way to leverage your flaws to sell anything.

✅ Why traditional formulas are useless and are for amateurs. Fall into these traps, and you'll lose lots of money. It's what almost every business does.

✅ A reason to evolve that will help you gain many more customers than your competition.

✅ The only way to come across as personal and professional, even if you're shy.

✅ A proven method to establish authority, trust, and profitability.

✅ A very effective trick that almost no one uses to make customers chase you instead of you chasing them.

✅ 6 persuasive elements that every ad must have to achieve any goal you set.

✅ An advanced strategy to create visions in people's minds and get contacts, meetings, and sales using a very specific framework.

And many, many more things. Inside.

💥 FAQs

Why sales?

As you just read, it’s a must have skill. It will help you in every aspect of your business and your life, bringing you trust, authority, contacts, sales and money. And this is precisely what the content of this Playbook is about.

Is it for me?

If you have a business or are planning to start one, this Playbook is perfect for you.

Why is it only $100?

Very simple. I can offer it at an affordable price because I don’t provide 1:1 live support.

It’s not needed. The Playbook is self-guided and self-paced.

However, you will have PERSONAL ACCESS TO ME (not an AI bot or my interns) via EMAIL.

You can ask me any questions related to the Playbook content and how to apply it to your business. You’ll get my personal reply within 48 hours.

Do you ever make discounts?

Never. Not even on Black Friday or my pet's birthday. The only thing that will happen is that the price will increase over time. So, trust me, you won't find it cheaper than today.

Do you offer any guarantee?

There are no guarantees that you will make a lot of money by going through this Playbook.

Zero guarantees.

If there were, this Playbook wouldn't cost $100; it would cost $1,000,000.

This Playbook is not a 'hack' or 'trick' course. If you’re expecting magic formulas to automatically increase your sales effortlessly, don’t buy it. You've got plenty of free YouTube videos where you can waste your time.

This Playbook is for serious business owners who are willing to work hard, learn new skills, and apply them to their own situations.

I do offer you this:

🔺I commit to providing you with information and training that will make you think, move forward, and enjoy way more than what you're paying for.

🔺I commit to sharing the best conversations, reflections, sales tools, and thoughts with you.

🔺I commit to providing detailed information of the highest quality, written honestly and clearly, respecting your intelligence, time, and money at every step.

Is it a good investment?

It's probably one of the best investments you'll make for your business.

This Playbook will give you information and inspiration that you may not be able to imagine until you go through it.

It's not a Playbook you read once and never pick up again. It's a resource you can use every day, from day 1, and revisit whenever you need. You’ll keep the whole Playbook and someday, you’ll gift it to a loved one, and it will help them just as it helped you along your journey.

How long is this Playbook and what format is it in?

This is a 71-page PDF (18,890 words) with extra files that you’ll find out as you continue reading.

I’m going to give you exactly WHAT I think you can do - rather than stuff that’s nice to know - so you can start selling more straight away.

It’s organized into 6 ranks and 16 modules, as follows:

The Playbook usually takes 3-5 hours to finish, but you’ll probably spend more time on the exercises. The more time you spend, the better you’ll become at understanding your business, your offer and your prospects. And the more you will sell.

📎 It's written in SIMPLE LANGUAGE. Selling is about people, as it has been in the past 2,000 years. Selling is selling, in every niche, in every business.

📎 You get access to REAL CASE STUDIES from my business that follow my mantra: Read, Understand, Execute.

📎 Every module ends with a PRACTICAL EXERCISE where you’ll be able to improve something about your business, your offer or yourself.

📎You get a convenient REFERENCE CARD that summarizes the whole Playbook in 1 page. Keep it handy and don’t let any of your knowledge fade away.

📌 LET'S DIVE A LITTLE DEEPER, SHALL WE?

This is what you’ll get inside:

🎖️SALES RANK 1

Module 1. Good old formulas don’t do your work

• Two popular formulas that are no longer valid and what you should do instead to avoid these lethal traps.
• The only thing that your prospect should NOT think when they read your sales material.
• A real case study of an ad written by an “expert”. We’ll analyze it and explain why it didn’t work despite using a popular copywriting formula.

🎖️SALES RANK 2

Module 2. Always tell the truth

• Why cold messages don’t work (unless you do this very important thing first)
• A 3-minute system to approach any prospect and convey knowledge, authority and confidence in your offer.
• A straightforward method I am using in this sales letter (that you probably didn’t notice but makes prospects trust you)

Module 3. The only 3 human needs

• The question you need to ask yourself before even thinking of your next launch.
• We’ll dive into the 3 most recognizable sales arguments and learn to put our product or service in the center.
• A simple framework to instantly make any offer attractive focusing on emotions. We’ll see a few real examples with furniture, clothes, coaching services and a gym membership.

Module 4. The real reason

• The mistake every business does when making a discount (and the way to avoid it with a simple approach)
• Why your prospects don’t need a cashmere cloth to clean their toilet (you’ll sell more than your competitors when you apply this effective angle)
• We’ll explain a system to sell the exact same service from two angles: when our service is cheaper than our competition and when it is more expensive.

🎖️SALES RANK 3

Module 5. Social Networks

• Everything you need to know to protect your online business. Follow this and you’ll be safe (even with all the social media changes).
• The foolish mistake that every business (big and small) makes in their website. You’ll be able to spot fake businesses with this single tip.
• What I learnt about data and analytics from a 63,000+ follower marketing expert (or why looking at your numbers is a waste of time)
• The ultimate and only goal you should be using social media for. If you are not doing this, you’re not building a strong business.

Module 6. Research your prospects

• The first thing you need to understand about your prospects. When you start using this angle, you’ll see a big increase in sales.
• The exact method I use to get ahead of my competitors in any sales interaction (relying on your talent is not the best option to get chosen)
• A 6-question framework that turns prospects into buyers. It works in any business. Anyone can do it but only a few are doing it. Why? Because it involves effort. This framework will make it easier for you and you will see exactly how I use it in my business.

🎖️SALES RANK 4

Module 7. Purchase experience

• Uncover prospects hidden and true motivations, in a world where everyone is wearing a mask. Do it and get ready to increase your sales without any extra work.
• The only thing you need to do to become a great communicator (even if you’re as shy as a hermit crab).
• Why your business sounds as boring as a medication prospectus. You’ll stop being invisible when you see how we turn a professional website into a memorable brand that prospects will remember.
• Clearly understand that the price is not important at all, and what to do if you're selling something that is identical to others, but the competition lowers the price by 20%.

Module 8. The 6 elements for a perfect ad

• A proven system to create ads that could easily double the number of sales you normally get. Even if you have never written an ad before.
• You’ll learn different angles to evoke emotions and get people to buy your work, ideas or services. We’ll analyze a real ad of an English Academy and rewrite it by diving into human nature.
• After completing this module, you’ll be able to write your own ads with proven key persuasive elements - this is not a template, you need to put in the work.

🎖️SALES RANK 5

A set of 5 specialized sales angles that are very powerful to sell.

Module 9. Imperfect sales

• The easiest way to use your flaws as armor and avoid shame (without making a fool of yourself)
• A simple method to convey confidence, trust and leadership in front of your prospects.
• You’ll learn to turn a failure into a story that sells. How? I share my own failure with a client who lost $300k with my service. Now I use this story with prospects and I make more sales. You’ll see how inside.

Module 10. Relaxing sales

• Why being too smart is killing your sales and what you can learn from my friend with a crappy job. Tip: behave like him to sell more.
• What you can do to “humanize yourself” without reaching the point of seeming pathetic. We’ll dive into some examples you can use to make fun of yourself and sell more.
• I reveal a powerful 4-word sentence my business partner always uses in meetings. You can use it to automatically increase your authority, no matter what you sell. It’s so effective that you’ll think I’m kidding you.

Module 11. Non-needy sales

• A mistake that made my company miss more than $100k in sales. Many business keep doing it wrong. It has to do with free content, demos and trials. You mindset will change forever after reading this module.
• A simple method to avoid your proposals being treated like the plumber’s quote. We’ll discuss how much you should charge and the only valid reply for that prospect who asks for a discount. Don’t do it this way and you’ll lose the prospects trust forever.
• Humans are predators and can smell weakness. I share two clear examples that you can use to appear as serious and professional without sounding arrogant.

Module 12. The NO sale

• We’ll dive into a method for effective prospect follow-up, analyze what every business is doing wrong and explain what you can do to avoid burnout, wasted time and money.
• A counter-intuitive but proven approach to make prospects chase you. We’ll see the exact action to take when the deadline is up. It converts more.
• I explain in detail the 5-step system you can use to increase your professional reputation. Use it to get better and more valuable projects over time.

Module 13. Emotional sales

• A safe approach to make your offer entertaining and differentiate it from your competitors (you can apply it directly without changing anything about your offer)
• What every business is doing wrong in the “About Me” and “About Us” section and what you can do to avoid being boring, invisible, dead.
• The only way to create visions and emotions with words. You’ll see it crystal clear with the case study where we turn a toilet ad that makes us feel nothing into an unforgettable ad that sticks in any prospects’ mind. Yes, it works in every niche.

🎖️SALES RANK 6

Module 14. Fear of the dark

• Everything you need to know to appeal to others’ fears without making a fool of yourself (and causing a trauma to your prospects)
• An advanced strategy to approach fear and pain points from 4 different angles. They are extremely useful to sell and you don’t need to memorize anything, you’ll understand them clearly as you go through the examples.
• Avoid the most common mistake business do when delving into a pain point. It leaves the prospects in a state of shock and they won’t move in the direction you’re pointing.

Module 15. Capture attention with 4 simple tips

• A real case study of a landing that will not leave you indifferent. We’ll compare it to the 643-word sales letter I use in my business and you’ll see why it captures attention.
• I explain -in detail- 4 simple tips that you can use in your sales material to capture attention. Emails, ads, social media, landing pages… everywhere. It works in every niche.
• The kind of people you should never ask for advice. Following their tips will just lead you to failure and ignoring them is the best thing you can do for your business.

Module 16. A classical masterpiece

• I introduce one of the great sales lessons that every business owner should read once in a lifetime.
• A masterful way to face and humiliate haters as a leader would do. When your haters start to flourish, refer to this module and don’t allow them to drain your energy.
• An advanced strategy to position yourself as a leader, defend your talents, isolate yourself from anger and take advantage of your haters to sell even more.
  

📌 4 EXTRA FILES (only if you buy)

BONUS #1 | The Handshake Framework

An effective trick to position your offer over your competition.

2 pages with a real case study that will help you position your offer in a way that makes it irresistible to your prospects.

You will be able to show why your prospects should choose you over your competitors, without sounding arrogant or desperate.

Read the real case study and use it as a reference for your own offer.

BONUS #2 | Leads Heatmap

A powerful visual to rank your leads based on how likely they are to buy from you.

I designed this matrix with one of my business partners who has 20k followers in Linkedin.

It’s a powerful visual that will help you identify the best leads for your business. You’ll be able to rank your leads based on how likely they are to buy from you.

It will boost your sales performance and increase your conversion rate.

How?

Very simple. By focusing your efforts on the most promising opportunities and eliminate the cold leads that are not worth your time.

BONUS #3 | The Prospect Decision Driver

A 6-question framework to connect with your prospects and become the chosen provider.

This tool will help you understand your customers’ needs, desires, fears, and motivations.

I use this framework in my business and I have included my own answer to all the questions so you can use them as a reference for your own prospects, offer and business.

By applying this framework, you will be able to craft compelling messages that resonate with your prospects and persuade them to choose you over your competitors.

The Prospect Decision Driver is based on proven principles of psychology, neuroscience, and persuasion. It is easy to use and can be applied to any product, service, or industry. Whether you are selling online or offline, B2B or B2C, the Prospect Decision Driver will help you grow your business and sell more.

#BONUS 4 | Private podcast (3-2-1-Launch)

A private podcast lasting 7 minutes and 54 seconds in which I talk about:

• The steps to follow on the 3 previous days of a product or service launch that will get you more sales. Most business owners don’t manage a launch properly and end up spamming their prospects and sounding desperate to sell (you’ll avoid this and convert more)
• A clear structure you can use right before a product launch to decrease your stress levels.
• Why you should not use scripted answers (I show an alternative that is infinitely more effective and will get you more sales). Starting from minute 1:25.
• A common question that every prospect asks and a strategy to reply without sounding like a bot. We’ll see a trick to clear any doubts and address the prospects concerns from a psychological point of view. Details from minute 2.
• The importance of being authentic answering at your prospects questions (and the reason why you should reject some prospects). You’ll hear it from minute 3:10.
• The “insider perspective” to make prospects feel safe that is more effective than a cooked testimonial. You’ll understand and be able to apply this with the example that comes out from minute 4.
• The only response you should give on the last day (a large part of the people who start a business don't know this). Secret revealed at 5:13.
• A common mistake that most businesses make on the day previous to the launch. When you apply this, you’ll stop wasting time and sounding desperate to sell. If you implement this one, the Playbook will have paid itself (many times over). Exact details from 6:30.
• A way to increase your authority and confidence that is so simple, easy and clear that you’ll see immediate results. And you don’t even have to change anything about your offer at all. Explained at 7:14.

Total time: 7 minutes 54 seconds

📌 FINAL WORDS

Whether you use this Playbook for making money, gaining freedom, education, mindset, new perspectives, loads of ideas, or whatever reason you choose – this is your Playbook.

One day, you’ll pass it to a loved one, and it will become their Playbook, providing them with all this value.

P.S. If you still have doubts, this might not be the right time for you to buy this Playbook.

Have a great day,

Alex Red (aka Mr. Boss)